ARTNews Advice Email List - THE MOST IMPORTANT QUESTION |
ARTNews Advice Email List - NEWS & PLANNING
ARTNews Advice Email List - THE MOST IMPORTANT QUESTION: the most important question to consider and answer before commencing any web presence.
WHAT DO I WANT MY VISITORS TO DO?
This question can be broken down into two parts:
1. What do I want them to do when they are engaging with my web presence?
2. What do I want them to do as a result of being there?
The answer to this two part question determines how your website content should be structured by suggesting what should be available to your visitors as soon as they arrive. It may even determine the kind of package that is most suitable for you.
It's important to take time out to think this question through before we discuss your development. Please keep this question in mind before you begin assessing your overview.
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